Digestive Health Associates of Texas
Making medicine friendly and modern.
DHAT is a medical group that wanted their design to fit their forward-thinking, modern beliefs. By utilizing more curvy, organic lines in a medical cross, we subtly relate their logo to the GI tract. I worked to update their fonts, moving away from aggressive, capital headlines to lowercase and sentence case, allowing the brand to feel more approachable – a major goal in our rebrand. By bringing the medical cross into their iconography, we bring an element of our logo into play throughout all divisions of the brand.