Logo Ideation and Brand Buildout
WFAA, a beloved local TV station in DFW, contacted me in the midst of a rebrand looking for logo ideation. I offered up a smattering of concepts along with mockups and moodboards for where each concept could go with further buildout. Ultimately, their internal team came up with their own solution, but luckily, I was chosen to work with them to bring that design to life through advertising, internal documents and templates, marketing collateral, and more. They were a blast to work with and it’s been so fun to see elements I created used on their network and on billboards throughout the Dallas/Fort Worth area.