Telling Your story through design

Whether you’re starting a new company or looking to refresh your style, I can’t wait to help you find your brand voice through design.

Brand Packages

Building The Foundation of your brand

Feelin’ like you’re ready to take your brand to the next level? I offer brand packages to build the foundation for your identity design. I work with clients big and small, and I take pride in creating design that is not only beautiful, it’s smart. Every project has different needs, and I can’t wait to learn more about yours!

The Groundwork

$2,750

30 minute intro consultation

Moodboard & Discovery phase

  • Based on our conversations, I’ll build an inspirational moodboard pulling existing assets to create an overall style that our marketing materials will use as starting point for ideal look and feel.

Logo Design

  • 2 to 3 initial options
  • Primary Logo + 1 Logo Variation/Layout

Color Palette Creation

One Brand Pattern or Brand Element (icon, stamp, etc.)

Basic Brand Guidelines Document

  • Logo Rules & Usage
  • Color Palette (CMYK & RGB)
  • Primary & Secondary Typography
  • Typography Usage

Business Card Design (double-sided, for one employee)

Two rounds of revisions

Deliverables:

Logo package in full color, black, and white:

  • Web-Ready Images (PNG, 72 DPI)
  • Print-Ready Images (PNG, 300 DPI)
  • Vector files (EPS)
  • (includes brand pattern/element)

Brand Guidelines PDF

Moodboard PDF

Print-ready PDF for business card

TIMELINE

Because I’m a one-lady show, I often book my projects in advance. Once we get started, however, the full process typically takes between 3 to 4 weeks. This depends on client response time and any additional add-ons. Don’t worry, a full proposal with a detailed timeline will be sent to you for approval before we begin!

The Groundbreaker

$4,950

30 minute intro consultation

Moodboard & Discovery phase

  • Based on our conversations, I’ll build an inspirational moodboard pulling existing assets to create an overall style that our marketing materials will use as starting point for ideal look and feel.

Logo Design

  • 3 to 5 initial options
  • Primary Logo + 3 Logo Variations/Layouts

Color Palette Creation

Three Brand Patterns or Brand Elements (icon, stamp, etc)

In-Depth Brand Guidelines Document

  • Logo Rules & Usage
  • Color Palette (CMYK, RGB & Pantone Matches)
  • Primary & Secondary Typography
  • Typography Usage
  • Illustration & Photography Guidelines

Business Card Design (double-sided, up to 3 employees)

Letterhead Design (traditional & digital)

Envelope Design

Sticker Design

Social Media Asset Design

  • Facebook & Twitter cover photos
  • Social avatar options

Double-sided postcard or rack card

Two rounds of revisions

Deliverables:

Logo package in full color, black, and white:

  • Web-Ready Images (PNG, 72 DPI)
  • Print-Ready Images (PNG, 300 DPI)
  • Vector files (EPS)
  • (includes brand patterns/elements)

Social media asset package:

  1. Web-ready cover and profile images sized and prepared for Facebook, Twitter, & Instagram

Brand Guidelines PDF

Moodboard PDF

Microsoft Word template for digital letterhead.

Print-ready PDFs for business cards, traditional letterhead, envelope, sticker, and double-sided postcard.

TIMELINE

Because I’m a one-lady show, I often book my projects in advance. Once we get started, however, the full process typically takes between 3 to 4 weeks. This depends on client response time and any additional add-ons. Don’t worry, a full proposal with a detailed timeline will be sent to you for approval before we begin!

The Crime Fighter

Custom

Are you a more established brand that’s looking to revamp your look? Already have a gorgeous logo and need some help designing your product packaging or restaurant menus? Do you have quarterly company magazines that need a style refresh? I’m happy to work with you to figure out a custom project package or build an ongoing relationship for your specific needs.

I’ve worked with national retailers, museums, folks in the food and restaurant industry, and everything in between. From dog food to flight attendant unions – parks and recreation programs to TV networks, I love to mix things up. Reach out and let’s chat!

Services

  • Packaging Design
  • Editorial & Publication Design
  • Brochures & Direct Mail
  • Infographics
  • Menu Design
  • Illustration
  • Art Direction
  • Surface Design (Pattern Creation)
  • Iconography
  • Visual Social Media Content
  • Online Newsletters

Add-Ons

Illustrations, Print Pieces, & More

Need a little more? Many of my clients have additional needs, and I’m absolutely game to build out your brand to live up to its fullest potential! Additional graphic design projects such as custom illustrations, brochures, direct mail pieces, newsletters, and packaging are all custom quoted. For most projects, we split our work into two phases, focusing on the brand package build out first, then tackling your more specific needs. Please contact me to chat and we’ll figure out what works best for you!

A Few common requests:

Logo animation, $480

  • Delivered in three formats:
    GIF, mp4 video file, and ProRes

Business cards for additional employees

  • $50/employee

Design Process

How It Works

I take pride in investing a part of my heart into every project I take on. Sometimes this means I need to adjust my process to match what makes sense for our project! That said, I’m no stranger to brand creation, and there’s always a method to the madness.

  • 1
    Proposal & Agreement

    That sounds like we’re getting married, doesn’t it? I mean, you are really nice, but let’s stick to rockin’ an awesome project. If it seems like we’d be a great fit to work together, I’ll send over a proposal with project details, timelines, defined deliverables, and payment details. You know, the nitty gritty stuff.

  • 2
    Discovery & Moodboard Phase

    The fun begins! Before we get started, we’ll hop on a call to chat about your brand, your goals, your target market, and your sense of style. From there, I’ll go back and do all the research. I research your aspirational brands, your competitors, and everything in between. I then build a strategic moodboard that begins to curate an overall style for our future work. This acts as our first building block in creating your brand!

  • 3
    Design

    With an approved visual plan in place, I’ll begin crafting your custom designs. Usually we’ll start with the logo and refine upon that to nail down the perfect option. I send my rationale with every option, and I never send marks that I’m not proud to stand behind. Once we’ve decided on a logo, we’ll build out the rest of the brand collateral and elements.

  • 4
    Refinement

    I offer two rounds of revisions on every deliverable in our project. Typically these include things like exploring color and font options and doing fine tuning on the details. In the rare occasion that additional rounds of revisions are needed, they’re available at $125/hour.

  • 5
    File Delivery

    After we complete your project, I’ll package up all your fancy new files in an organized, easy to download Dropbox folder. Deliverables typically include your logo package, brand guidelines documents, and any collateral we’ve agreed to depending on the brand package you've chosen. After downloading these, you’ll be officially ready to go!

  • 6
    Dance Party

    I’m dancing, are you dancing? You should be, because by this point you officially have a gorgeous new brand to launch into the world!

FAQ

I told myself I'd never be a faq kind of person, but here we are!

I get a lot of emails with really great questions, but in an effort to be a wizard and read your mind before you send that email, here are a few common ones.

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