That sounds like we’re getting married, doesn’t it? I mean, you are really nice, but let’s stick to rockin’ an awesome project. If it seems like we’d be a great fit to work together, I’ll send over a proposal with project details, timelines, defined deliverables, and payment details. You know, the nitty gritty stuff.

The fun begins! Before we get started, we’ll hop on a call to chat about your brand, your goals, your target market, and your sense of style. From there, I’ll go back and do all the research. I research your aspirational brands, your competitors, and everything in between. I then build a strategic moodboard that begins to curate an overall style for our future work. This acts as our first building block in creating your brand!

With an approved visual plan in place, I’ll begin crafting your custom designs. Usually we’ll start with the logo and refine upon that to nail down the perfect option. I send my rationale with every option, and I never send marks that I’m not proud to stand behind. Once we’ve decided on a logo, we’ll build out the rest of the brand collateral and elements.

I offer two rounds of revisions on every deliverable in our project. Typically these include things like exploring color and font options and doing fine tuning on the details. In the rare occasion that additional rounds of revisions are needed, they’re available at $125/hour.

After we complete your project, I’ll package up all your fancy new files in an organized, easy to download Dropbox folder. Deliverables typically include your logo package, brand guidelines documents, and any collateral we’ve agreed to depending on the brand package you've chosen. After downloading these, you’ll be officially ready to go!

I’m dancing, are you dancing? You should be, because by this point you officially have a gorgeous new brand to launch into the world!