Creating a visual style that's just as bold as their mission
WaterTower Theatre at Addison Theatre Centre is one the leading professional theatre companies in Texas. When a new artistic director came onto the team, they were ready for a new look. Starting with the a full logo redesign, we created a new style for the theatre that would bring in a new audience without alienating their current subscribers. With a bold new season in progress, I’ve been working with the theatre to keep all new collateral up to date, including their season brochure, play guides, ads, and more. This brand will continue to evolve as the year goes on. 2017-2018 Season photography by Joe Mazza.