Building a community
Gather Playspace is an upcoming space in the DFW area where children can play and parents can relax. The client was presented a handful of logo options, most of which resonated with the idea that multiple parts were coming together to form a whole – just like the community we seek to build. The final logo allows for a custom brand pattern that takes the individual elements of our lettermark and builds upon them. There’s plenty of space for this brand to grow and evolve along with the business, from patterns to handdrawn lettering.