Created while working at Buzzshift in Dallas, TX
Impak Retail is a Dallas-based company that specializes in designing and manufacturing luxury packaging. They do beautiful work, but their web presence was a little outdated. At Buzzshift, our team came up with a strategy to help them update their brand, which turned into a full-fledged redesign of their logo and website (along with lots of good stuff like social media management).
I worked with another designer to nail down their logo and color palette. From there, I was lead designer on the website design and worked closely with the lead developer to ensure the site kept its luxurious feel when adapted to a responsive design. I also designed the company’s business cards, which utilize a metallic Pantone for a true high-end vibe.