Designed while in school at UNT.
Bulwark seeks to make a dangerous sport safer and prevent the chance of concussions in American football. Their helmet decreases the chance of concussion by over 31%. In order to sell their product to professional teams and high schools, Bulwark needed educate the public about the serious risks of concussions and how Bulwark solves them.
A hypothetical project, I buried myself in research about concussions and football (and if you know me, you know this is odd). I developed a masculine logo that would look great on sporting apparel and gear, but also has a meaning. I then created an informational brochure that explained the strengths of Bulwark as a product.