Created in collaboration with Baseline in Dallas, TX
Happy Rebel is a seasonal subscription box that promises to deliver hand-selected lifestyle pieces that are modern with a rebel chic twist. Happy Rebel embraces metallics and sharp edges. Partnering up with super talented folks over at Right Brain Factory & Buzzshift (in a collab known as Baseline), I created the logo and style guide for the brand. I then worked up business cards and packaging, utilizing a pattern I designed that combines the edginess of Happy Rebel with the concept of an open box. The shipping box remained fairly simple so it would withstand the wear and tear of the mail well. Model photos courtesy of Rachel Verdugo, styled by Happy Rebel.