Identity & Pattern Design

Dutch+Boots is a mom & pop brand that aims to make parents’ lives a little easier through clever yet gorgeous design. In designing a logo for them, I discovered a quail represents protectiveness for children, harmony, and parental support. This mascot is perfect for the d+b mission to provide parents with safe, stylish products. After completing the logo design process and building out brand guidelines, I helped these entrepreneurs come up with their first batch of complimentary patterns for their reversible, modern bibs.