Created while working at BuzzShift in Dallas, TX
Takis came to BuzzShift for a new voice on social media. After much research and experimentation, our data showed their teen audience responded best to photos of the chips. Working closely with the community manager, I “drew” with and photographed the Takis for dozens of social posts. I also created a pattern of Takis-related icons to act as a background for non-photography posts.
When Takis launched a new flavor, we came up with a strategy to leak it early through influencers on Twitter. I designed a box to ship the surprise chips in, which was a blend of their pre-existing branding and the style we created for Takis social media channels. These were shipped out to popular teens and celebs that shared videos and photos of their unboxing.