Fashion Branding & Packaging
Winner in DSVC Student Show 2011
Redeux is a vintage clothing company that seeks to emphasize the great things that make every girl different. The clothing is categorized by “vintage” character genres — punk, hippie, chic, and bombshell. Each genre has a personality attached to it, someone with traits relatable to the girls they target. Each genre of clothing is represented by its own pattern made up of one of the four symbols in a deck of cards, symbolizing the idea that you need multiple sides to create a whole. Copy writing & photography is my own. Video work provided by my talented then boyfriend, now husband, Brad Holt of www.holtarts.com
