Branding & Collateral
My long-time friend Rachel Elise makes beautiful handmade bags. After becoming quite the Etsy success story, we worked together to create a logo she could easily stamp or laser etch into her bag designs. We then worked to create business cards, hangtags, and postcards that she could use throughout her business. To connect her collateral back to her products, I recreated one of her well-known bag patterns to use throughout the designs. A true mustard yellow fan, her stitching is always done in her signature color. The new look feels professional while staying quirky and friendly, which fits those drool-worthy bags perfectly.